Over 1M Leads Annually.

The CENTURY 21® System delivers a high volume of quality consumer leads directly to our franchisees and their agents.  These leads are the gold that helps companies grow their business.

Lead metrics and management.

The Golden Ruler® is a measurement tool  accounting for views, visits and leads for all your online listings.  Impress your sellers with a detailed report keeping them up-to-date on their properties' progress.

CENTURY 21 LeadRouterSM is a systemic leads management application enabling you to monitor the status of every online and offline lead coming to your company.  Customize your business rules for your office, and never lose another lead.

Source: 2011 Ad Tracking Study. The survey results are based on 1200 online interviews with a national random sample of adults (ages18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1200 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between September 12–November 20, 2011 by Millward Brown, a leading global market research organization.