Leverage the power of the most recognized name in real estate¹. Nationwide marketing campaigns and innovative programs keep the CENTURY 21® name front and center in the minds of clients and potential clients.

21 Point Buyer and Seller Service Pledges National Campaigns Unique Promotions Personalized Marketing Support CENTURY 21 ConnectionsSM Referral and Relocation Programs Specialty Markets CENTURY 21 Preferred Client Club CENTURY 21 System's Quality Service Survey

See a Video Overview of the benefits of becoming a CENTURY 21 Sales Associate. RealPlayer Windows Media Player

21 Point Buyer and Seller Service Pledges Back to top
These are 21 meaningful pledges grounded in respect for the customer. Demonstrate the level of commitment that you hold out to your customers - in turn helping to seal their allegiance to you as a trusted real estate professional. Download 21 Point Buyer and Seller Service Pledges.

National Campaigns Back to top
Benefit from the impact of the CENTURY 21 System's comprehensive public relations and attention-getting radio, print, and television advertising campaigns.

Unique Promotions Back to top
Generate exposure through unique promotions like the CENTURY 21 Home Run Derby® competition, a popular program run each summer in conjunction with Major League Baseball®.²

Personalized Marketing Support Back to top
Develop personalized marketing and advertising materials online with Merrill Marketing Solutions, your one source for all advertising needs. You'll have access to customizable program components, such as print ads, as well as eGreetings electronic greeting cards and Life@Home, our monthly electronic newsletter.

CENTURY 21 Connections Back to top
Add value to your client relationships with the CENTURY 21 Connections program, passing along discounts on a range of national and local services that are useful throughout the entire process of buying, selling, moving and settling into a new home. Competitive financing solutions are also available through Century 21 Mortgage.

Referral and Relocation Programs Back to top
Help grow your business with access to the CENTURY 21 Global Referral Network. Facilitate purchases and sales with our dedicated relocation programs for individuals, corporate employees and members of the military.

Specialty Markets Back to top
Develop a particular market niche with our expertise in specialty and emerging markets such as luxury homes using the CENTURY 21 Fine Homes and EstatesSM program, Commercial Properties, New Construction, Seniors, First-Time Homeowners, Single Female Buyers, Recreational Properties and Spanish Language Markets.

CENTURY 21 Preferred Client Club Back to top
Distinguish yourself from the competition, with targeted communications that help you stay in touch with your clients years after their real estate closing - and proven results that include a substantial increase in reported customer satisfaction, twice the number of client referrals and a jump in repeat customer business of 50 percent.³

CENTURY 21 System's Quality Service Survey Back to top
Stay in sync with clients using the CENTURY 21 System's Quality Service Survey, part of our industry-leading approach to customer service.

1 Source: 2005 Ad Tracking Study. This survey included 1200 telephone interviews (via computer assisted program) with a national random sample of adults (ages 25-54) who have either bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. A sample size of 1200 was utilized for seen or heard of/brand awareness questions. The 90% confidence interval for the results is +/- 4.1% for the 1200 base size. The study was conducted between February 6 - September 3, 2005 by Millward Brown, a leading research agency.

2. Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties Inc.

3. CENTURY 21 Preferred Client Club Study conducted by Brierley & Partners, August 2002.