PARSIPPANY, NJ--(Marketwire - Jan 30, 2012) - Century 21 Real Estate LLC, the franchisor of the world's largest real estate sales organization, today released three teasers from its upcoming Super Bowl television commercial starring an impressive array of celebrity talent as they participate in the home-buying and selling process. With a rallying cry of 'SMARTER. BOLDER. FASTER.(SM),' the ad matches a typical and unflappable CENTURY 21® Agent in clever scenarios with well-known celebrity icons Donald Trump, professional Football Hall of Famer and NFL analyst Deion Sanders, and world-renowned short-track speedskater Apolo Ohno.
All three individuals are featured in a 30-second spot that will air on NBC during the third quarter of Super Bowl XLVI, which will take place on February 5, 2012.
"Our agents are the very heart of our business, so it was important for us to create an ad that celebrates their capabilities," said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. "The Super Bowl is the last great campfire for the American family. For most consumers, it's centered in the home and the home is the center of the services we're in business to support."
Leading up to the game, CENTURY 21 will host its teasers, behind-the-scenes footage and the final Super Bowl commercial on its website, century21.com/superbowl, as well as on a customized Facebook application and upgraded YouTube brand channel. In addition to the third quarter advertisement, CENTURY 21 Real Estate is a broadcast sponsor of the 3:30 - 4:00 p.m. block of the pre-game show on NBC and will have more than a dozen other pregame commercial spots.
"The timing couldn't be better for CENTURY 21 Real Estate to advertise in the Super Bowl, and I'm happy to be a part of it," said Trump. "The truth is many Americans believe in the value of homeownership and for people who are in the position to buy, this is a great opportunity to either enter the market or move up into a better home."
The CENTURY 21 spots were created by Red Tettemer + Partners, an independent creative agency based in Philadelphia.
"CENTURY 21 is an iconic American brand and we're thrilled to help showcase the company on the world's largest advertising stage," said Steve Red, president, chief creative officer, Red Tettemer + Partners.
The CENTURY 21® brand has achieved 95 percent name recognition, maintaining its leadership position in brand awareness for the 11th consecutive year according to a study conducted by Millward Brown, a leading global market research organization.