PARSIPPANY, N.J. (April 2, 2012) -- Century 21 Real Estate LLC, the franchisor of the world’s largest real estate sales organization, today announced it is the official real estate company of U.S. Soccer, including the U.S. Men’s and Women’s National Teams, through March of 2014.
The partnership officially launched on March 22, when CENTURY 21® began airing its commercials during the Confederation of North, Central American and Caribbean Association Football (CONCACAF) Men’s Olympic Qualifying tournament. Future commercials will appear on NBC, NBC Sports, NBC Universal, ESPN and ESPN2 during the London 2012 Olympic Games this summer, where the U.S. Women’s National Team will compete for the gold medal.
“From North Pole, Alaska, to Adelaide, Australia, our extensive reach and capabilities allow CENTURY 21 sales professionals to help homebuyers and sellers around the world achieve their real estate goals,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “We are thrilled to support the U.S. National Teams’ participation in the world’s most popular sport.”
The sponsorship of the U.S. National Teams follows on the heels of the brand’s first-ever Super Bowl advertisement in February. The CENTURY 21 brand has 95 percent name recognition, leading the industry in brand awareness for the 11th consecutive year, according to a study conducted by Millward Brown, a leading global market research organization.
“Soccer is a sport that is enjoyed worldwide, and very often families gather in their homes to cheer on their favorite team, which makes this partnership with the most recognized brand in real estate especially appropriate,” said U.S. Soccer President Sunil Gulati. “We appreciate the support of CENTURY 21 and look forward to seeing their iconic logo at major events worldwide.”
About U.S. Soccer
Founded in 1913, U.S. Soccer has helped chart the course for soccer in the USA as the governing body of the sport. For almost a century, the Federation's mission statement has been clear and simple: to make soccer, in all its forms, a pre-eminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. To that end, the sport's growth in the past two decades has been nothing short of remarkable as U.S. Soccer's National Teams have continually succeeded on the world stage while also growing the game here in the United States with the support of its members. For more information, visit http://www.ussoccer.com