PARSIPPANY, N.J. (April 15, 2013) — Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, today announced it has received global recognition for its SimCity Social Facebook campaign with a Platinum Award from the 2013 AVA Digital Awards competition.
An international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication, the AVA Digital Awards honored CENTURY 21® Real Estate as a Platinum Winner in the Digital Marketing/Social Campaign category for its SimCity Social Facebook activation. The campaign provided unique, in-game value to players by offering them the opportunity to build a CENTURY 21 Office building and earn virtual currency, helping them grow their cities by buying new homes, businesses and land.
“The decision to place virtual offices in one of the most popular Facebook games enabled our brand to reach an increasingly influential and relevant audience – gamers,” said Bev Thorne, chief marketing officer of Century 21 Real Estate LLC. “To be recognized with this prestigious award acknowledges our ongoing commitment to providing our SMARTER. BOLDER. FASTER.® real estate professionals with opportunities to connect with today’s home buyers and sellers.”
With approximately 2,000 entries in this year’s competition, the AVA Platinum Award is the top honor awarded to companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Platinum Winners are recognized for their excellence in terms of quality, creativity and resourcefulness. Only 14 percent of entries are so honored.
To learn more about other premier organizations sharing the AVA Awards, visit www.avaawards.com.