MADISON, NJ (April 7, 2014) — Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate franchise sales organization, announced today that it has completely revamped its Spanish language website at Century21espanol.com. On it, the company is delivering the best features from Century21.com – like smart search, innovative mapping, and school searches - and is implementing them in a manner to better assist the Hispanic market. The site is designed to connect Spanish-speaking customers searching for agents or offices with affiliated sales professionals in the CENTURY 21 System who also speak Spanish.
“Our commitment is to deliver a technology platform that puts our affiliated agents in front of the real estate consumer while simultaneously allowing homebuyers and sellers to instantly access the information they want,” said Bev Thorne, chief marketing officer Century 21 Real Estate LLC. “It’s all about value, accountability and performance, and the enhancements made to Century21espanol.com help further our marketing position as a global real estate leader.”
Century21espanol.com has translated property listings as well as content pages about the home-buying process developed specifically for the Hispanic community.
“We’re highlighting the C21® agents who speak Spanish and presenting them as specialists ready to serve their communities,” added Thorne. “Plus, we are using responsive design to deliver an optimal viewing experience across desktops as well as tablets and mobile phones.”
In addition to translated listings and content, visitors to Century21espanol.com are able to search for homes by school-related criteria like top-rated schools and student-teacher ratios, create listing alerts, and sort and filter data using interactive mapping tools that zoom, pan and draw the precise location to find the available homes for sale.
“The CENTURY 21 brand is always implementing new tools and technology that help System members like myself grow my business,” said Johnny Rojas, broker/owner of CENTURY 21 JR Gold Team Realty in Garfield, N.J. “These new features make it easier for sales professionals to connect with the Hispanic community and to put our clients on the path to finding their home.”
The updates to Century21espanol.com follow the 2013 launch of the new global website, Century21Global.com, which provides consumers around the world with centralized access to all CENTURY 21 property listings. Earlier in 2014, CENTURY 21 announced that its website – century21.com – was the No. 1 “most visited” real estate franchise website in every month of 2013, according to comScore, Inc. Century21.com held a commanding lead in the number of unique website visitors in 2013, with 25.3 million for the entire year, which was approximately 10 million unique visitors higher than the next closest national real estate franchise brand. The website, to date, has also held unique website visitors leadership positioning in 2014.