Bev Thorne, senior vice president of marketing, Century 21 Real Estate LLC, will participate in a May 17 panel discussion during the National Association of REALTORS® Midyear Legislative Meeting & Trade Expo in Washington D.C. As part of the RISMedia Power Broker Forum, Thorne and other industry-leading real estate executives will engage the audience in an interactive dialogue on how brokers and agents can gear their business more toward consumers.
"As the world's largest residential real estate sales organization, Century 21 Real Estate LLC has a unique perspective on consumer branding and how that is successfully executed across a truly global organization," said Thorne. "Our philosophy is to reinforce a brand value proposition that transcends geography by making the essential emotional connection with customers. Only through truly listening and understanding customer needs, can a company come to represent the gold standard in its market."
Thorne oversees all elements of marketing for the world-renowned CENTURY 21® brand. Her efforts focus on strengthening the brand and encompass advertising services, interactive marketing and internal/external communications. Thorne earned her MBA from the Wharton School of Business at the University of Pennsylvania and has worked extensively in the areas of consumer marketing, strategic branding, and event marketing management for such leading companies as JP Morgan Chase & Company and AT&T.