Century 21 Real Estate LLC announced today that as part of an ongoing marketing relationship with Breeders' Cup Limited, the CENTURY 21 System will be a sponsor of the 2007 Breeders' Cup World Thoroughbred Championships on Friday, Oct. 26 and Saturday, Oct. 27 at Monmouth Park in Oceanport, N.J. The Breeders' Cup, consisting of 11 races and $23 million in purses and awards, will be televised live on ESPN.
The CENTURY 21 System is thrilled to once again sponsor the Breeders' Cup World Championships as part of its ongoing marketing relationship with one of the most exciting and important events in sports, said Tom Kunz, president and chief executive officer for Century 21 Real Estate LLC. This relationship represents a unique opportunity to connect the international presence of the worlds largest residential real estate sales organization with the growing international interest and participation in the Breeders' Cup.
The CENTURY 21 System is the official real estate organization of the Breeders' Cup and leverages this exclusive relationship to help promote the international luxury real estate marketing capabilities of its CENTURY 21 Fine Homes and Estates® program to horse owners, breeders, trainers and racing enthusiasts.
We are proud to team up with the CENTURY 21 System on the world's most prestigious day of horse racing, said Greg Avioli, president and CEO of Breeders' Cup Ltd. The CENTURY 21 System's international commitment to excellence makes it an ideal partner for an event that will see the finest horses, jockeys and trainers from all over the world journeying to New Jersey to compete for $23 million in Breeders Cup purse money.