Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate sales organization announced today that it is transitioning its television advertising to additional online advertising, including media spend in the following categories in 2009: display, search engine marketing and partnerships with real estate listing Web sites.
"Century 21 Real Estate continues to take a leadership position in the industry," said Tom Kunz, president and chief executive officer of Century 21 Real Estate. "We were the first national real estate franchise on television and now we continue our forward-looking market leadership as we enhance our online advertising. In 2008, leads resulting from online advertising increased by over 237% and our cost per lead decreased by 62%, year over year. We are confident that increased online advertising will benefit our brokers, agents and most importantly, the consumer."