PARSIPPANY, N.J. (Oct. 5, 2009) – Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, is proud to announce its Web site, century21.com, was honored with an Online Advertising Creativity Award from the OMMA Awards, and a WebAward in real estate excellence from the Web Marketing Association.
“These awards underscore the effectiveness of our interactive marketing effort and our commitment to providing an enhanced online experience for our consumer,” said Bev Thorne, senior vice president of marketing, Century 21 Real Estate LLC. “Our digital strategy continues to drive results and deliver value to CENTURY 21® System members. Since last year, we have driven 65 percent more leads to our franchisees, while decreasing our cost per lead by 50 percent.”
The OMMA Award, which reviews submissions across all industries, honored Century 21 Real Estate for its search engine marketing work with MediaCom Search, a division of GroupM Search. Century 21 Real Estate was honored for having the best search marketing for paid search. CENTURY 21 Interactive Marketing optimized its paid search functionality through a sophisticated consumer segmentation strategy designed to better connect with consumers by honing in on where they are in the purchase cycle. CENTURY 21 and MediaCom Search also received a Stevie Award this for this same campaign in July.
CENTURY 21 Real Estate’s receipt of a 2009 WebAward recognizes innovative technology offerings and an enhanced customer experience via century21.com. Since its re-launch last year, the site has been updated with more innovative tools to further demonstrate the CENTURY 21 System’s leadership in the online space, including Talks, an online consumer forum, and Open House Planner, an easy to use online tool that enables you to personalize, simplify, and organize your open house plan. This marks the second consecutive year that century21.com received an award from the Web Marketing Association.