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CENTURY 21 REAL ESTATE ANNOUNCES ‘CONNECT 2 THE 1’ SPRING CAMPAIGN FEATURING THE ‘$8,000 LIST YOUR HOME SWEEPSTAKES’

Promotion Aimed at Providing a Benefit for Home Sellers

Apr 1, 2010
For Immediate Release
CONTACT
Matt Gentile
Century 21 Real Estate LLC
Phone: 973-407-6102
Cell: 973-647-9042
matt.gentile@century21.com

PARSIPPANY, N.J. (April 1, 2010) -- Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, today announced the “$8,000 List Your Home Sweepstakes.” From April 1 through June 30, 2010, every eligible home seller who lists their home with a CENTURY 21® agent will be automatically entered for a chance to win $8,000.

The ‘$8,000 List Your Home Sweepstakes’ is a part of the company’s ‘Connect 2 the 1’ national campaign that highlights the value that CENTURY 21 sales associates bring to the home buying and selling process. While the government is offering up to an $8,000 tax credit for eligible homebuyers, the CENTURY 21 promotion takes a different tack in targeting home sellers.

“While the home buyer tax credit is fueling excitement among potential homebuyers, there is no similar benefit for homeowners to sell their homes,” said Bev Thorne, senior vice president of marketing, Century 21 Real Estate LLC. “Our sweepstakes gives sellers an added benefit — the chance to win $8,000 for listing their home with a local CENTURY 21 sales professional.”

Unlike the federal tax credit that requires eligible home buyers to have a written and binding contract on a home before April 30, the CENTURY 21 ‘$8,000 List Your Home Sweepstakes’ runs through the end of June 2010.

“Today’s market represents a generational opportunity for home buyers to move into the home of their dreams,” Thorne added. “Our goal is to encourage existing homeowners who may not have considered making a move to talk with a local CENTURY 21 agent and explore the possibilities.”

To connect with your local CENTURY 21 Agent or to view sweepstakes rules and details, visit www.century21.com/sweepstakes