On social media, geotagging involves “tagging” a geographical location in a status update, a photo, a video, or anything else you post online. Geotagging a location to your posts gives your followers, or in this case, your clients, a glimpse at where you are and what you’re doing. This can be especially beneficial for posts concerning new listings and open houses.
Each network’s native geotagging capabilities help provide necessary information in a convenient user-friendly way so that potential clients know where your newest listing or open house can be found. It will also offer them an opportunity to virtually explore the neighborhood before they decide to take the next step—saving you both time.
Read on to learn more about geotagging by network.
When you post a status update or other media post on Facebook, you should be able to see a small location pin icon that you can click to “check in” to a place. Use the dropdown menu to pick a nearby town or place or search for a specific one. Your location will be posted alongside your Facebook post.
Note: To protect user privacy, Facebook will not allow you to post the exact address.
Instagram is all about sharing while on the go. Every time you prepare to post a new photo or video, you have the option to add a location on the caption tab. When a follower sees the location, they are able to click on it and navigate to a map view where they can find the exact location and take a look at its surroundings.
Snapchat is another network that embraces an on-the-go lifestyle and appeals to a slightly younger audience. You can snap a photo or record a video and then swipe right on it to add an illustrated geofilter. Snapchat geofilters are pre-determined by the network and change depending on your location.
Let social media help you make that next sale by geotagging your location-specific posts.