When you have a new house to sell, you can maximize the momentum behind posting its listing through social media. However, posting can get complicated; you want the right people to see AND interact with your content. To target the right people, use hashtags. They’re an easy way for someone to look up a specific subject (in this case, homes for sale) and find relevant content all in one spot. So what hashtags do you use, and when? Here’s a breakdown.
- #RealEstate, #Realtor, or #Realty
Let’s start with the basics. These three hashtags are the most obvious, which means that you’ll probably be pulling from the largest pool of users. For example, #RealEstate has been used over 3 million times on Instagram alone. When using these tags on their own, your content could get lost in the sheer number of posts. So what should you add next?
- #ForSale and #NewHome
These two hashtags are very popular. #ForSale might just as commonly feature a home being sold as it could a car. #NewHome could also come from people who have just moved in. Their popularity leaves an opportunity for you – especially when using them in tandem. Add the two consecutively, such as in #NewHome #ForSale, and people may easily find your listing.
This hashtag essentially shows off the beauty of the home you have to offer. So, if you have a great listing, #DreamHome is the perfect hashtag to use – especially on Instagram, which focuses primarily on photography. People might search for this hashtag at any point in their process (because, who doesn’t like to dream?). Consistently post great photos with #DreamHome, and you may build up your following, attract some long-term clients, and potentially find buyers for other homes you’re listing.
This is an essential hashtag for the event. Posting a photo and hoping that someone will make an appointment isn’t always a reliable plan, but putting that news out on social may improve your turnout. It’s also a good practice to add the neighborhood or city of the open house as a secondary hashtag, to make it easier to find for potential buyers.
- #Renovation, #HomeMakeover, #OldHouseCharm
These hashtags are getting more into a niche market. If you’re selling a home that is a fixer-upper, this is a great way to go. Many people look specifically for homes that need a little renovation help – either to save money, or to flip. This way, being upfront with your hashtags may help you in the long run.
On the opposite end of the spectrum, agents selling expensive real estate can take a page from the luxury lifestyle when trying to land a deal in the seven figures. #MillionDollarListing consistently appears on lists of the best real estate hashtags to use – and for good reason. Photography of luxury homes performs well on social media.
Hashtags can be incredibly useful in real estate if done right. Do you have a favorite hashtag to add to your tweets or Instagram posts?