Amory Wooden serves as Chief Marketing Officer for Anywhere Brands. In her role, Wooden is responsible for the planning, development and execution of the company’s marketing and advertising campaign initiatives, including digital marketing and event strategy. She also plays a vital role in generating leads and overseeing business strategy for the company’s franchise brands, including CENTURY 21®, Better Homes and Gardens® Real Estate and ERA®. Wooden reports to Anywhere Franchise Brands President and Chief Executive Officer, Liz Gehringer.
Wooden brings two decades of experience to Anywhere, including her prior role as senior vice president of marketing for RealSure, a joint venture between Anywhere Real Estate (previously Realogy Corporation) and Home Partners of America. Previously, she spent three years at Zillow as a marketing leader, spearheading the business’s StreetEasy marketing strategy in New York City. Wooden has also held various leadership roles in brand development for creative agencies, West Elm, Google, Squarespace and more during her extensive career.
A graduate of Middlebury College in Vermont, Wooden is passionate about making a house a home, having spent years fulfilling personal renovation projects and house-flipping in New York City and Maine with her husband. She currently resides in Rye, New York with her husband and four children.