What does “home” mean to you? For many of us, the answer to that question changed dramatically over the past year and a half as we moved forward through our new COVID reality. As part of its 50th anniversary celebration as a global real estate leader and innovator, the CENTURY 21® Brand – named the #1 Fastest Growing Franchise in Entrepreneur magazine’s March 2021 issue – explores this concept in a unique collaboration with National Geographic CreativeWorks culminating in the production of its first-ever branded documentary. Titled “Home Rediscovered,” the documentary premieres on the National Geographic Network on September 23, 2021, at 10 pm EST.
To support the film, the CENTURY 21® Brand commissioned a global research study with magnetic collective, an insights-driven brand consultancy, to explore how the past year transformed the modern home and what these changes might mean for the future of homeownership and the real estate industry. The study was conducted using both quantitative analysis and qualitative interviews with real estate agents, builders, recent buyers, and future buyers across five key global markets including the United States, France, Australia, Spain and Japan. With more offices around the world than any other real estate franchise, it was important to Century 21 Real Estate to look at the data through a global lens. The survey was based on the responses of 1500 people (300 in each market), from the ages of 25 to 64 from April to May 2021. The “Rediscovering Home” documentary weaves in findings from the study as well as examines several housing trends that emerged during the pandemic which are expected to shape our vision of home for the foreseeable future.
Key takeaways from the global data included:
“It’s no secret that the last 18 months have been a wild ride for the real estate industry,” said Michael Miedler, president and CEO, Century 21 Real Estate LLC. “What was once a seasonal business that had expected outcomes from month to month was completely upended by work from home, schooling at home, and postponed life events. We were thrilled to work alongside magnetic collective and National Geographic CreativeWorks to take a deep dive into how these lifestyle changes were going to impact the consumers’ view of home and subsequently the future of our industry. Regardless of what challenges and changes lie ahead, we were excited to see that buyers surveyed in all markets see the benefits of having an active and engaged real estate professional, like our C21® affiliated agents, taking on multiple roles and being a partner throughout the journey. All of these learnings will help to ensure that we are continuing to deliver the most extraordinary experiences possible for all of our clients around the globe.”
“Home Rediscovered” is a 45-minute film hosted by National Geographic Explorers Andrés Ruzo and Dr. Rae Wynn-Grant. They met with a diverse group of families and individuals who have uprooted their lives, bought homes, moved, or simply re-thought the way they want to live – now and in the future as they explored what the future of home will look like around the world.
To learn more about the CENTURY 21 Brand and National Geographic CreativeWorks collaboration as well as view the exclusive trailer for the “Home Rediscovered” documentary, please visit Nationalgeographic.com/future-of-home/.
Press assets can be downloaded using the following link: https://wdrv.it/8412e4ccc
About Century 21 Real Estate LLC
The approximately 155,000 independent sales professionals in approximately 14,250 offices spanning 86 countries and territories in the CENTURY 21® System live their mission every day: to defy mediocrity and deliver extraordinary experiences. By consistently chasing excellence, giving 121% and always elevating, the CENTURY 21 Brand is helping its affiliated brokers and agents to be the first choice for real estate consumers and industry professionals worldwide. Century 21 Real Estate has numerous websites to help answer specific consumer needs.
They are century21.com, century21.com/global, century21.com/commercial, century21.com/finehomes and century21.com/espanol.
Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
©2021 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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