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Gellert to leverage the CENTURY 21® brand to build upon the brokerage’s reputation as an expert in coop/condo sales with a proven process and best in class client services

Broker/Owner Bobby Gellert announced this morning that Shares of New York (Marketing LLC), a pioneer and market leader in the acquisition, management, renovation and sale of coops and condos primarily in New York City and Queens has chosen to affiliate with the CENTURY 21® System and will now do business as CENTURY 21 Shared Purpose (“Shared Purpose”).

By affiliating with the CENTURY 21 brand, Shared Purpose will leverage world-class agent training, coaching, marketing, technology and an industry-best productivity and accountability platform. Bobby’s vision is to build an ecosystem of real estate agents, whom he will mentor and help each identify and merge their personal passions and professional purpose that will benefit all clients and customers wherever they may be in the home selling or buying journey.

“Our mission is to follow our passions and to make a difference by helping others. We are happiest when we are contributing to the growth and expansion of others and by impacting the world in positive ways”, added Gellert. “Shared Purpose reflects our core values and company culture of being committed, always doing the right thing, staying connected, focusing on mindset, operating a sustainable business and finding fulfilment. We believe that acting with consistent purpose will generate a life of meaning and a sense of self-worth and personal well-being. We want to share this with all of you.”

Gellert also noted that the CENTURY 21 brand’s long history of giving back to local communities and its 43-year partnership with Easterseals was another reason he chose to align his brokerage with the global franchisor.

“Through our affiliated 501(c)(3) public foundation, Sharing With You, our agents donate a minimum of 1% of the gross commission from each of their closed transactions to put towards their selected passion or cause and we encourage other third parties, including clients, to contribute to the foundation as well,” added Gellert. “Knowing that giving back is baked into the culture at Century 21 Real Estate helped to make our affiliation decision seamless.”

Gellert and his team also look forward to joining the CENTURY 21 brand in its mission to transform the industry from transactional to experiential with the ultimate goal of always providing value to the overall real estate experience.

“To have another industry leader like Bobby join the CENTURY 21 family affirms that our consumer-centric approach to this business resonates with entrepreneurs looking to take their businesses to new heights,” added Michael Miedler, president and chief executive officer of Century 21 Real Estate. “We look forward to helping everyone at CENTURY 21 Shared Purpose realize their real estate ambitions.”

Gellert is looking for relentless sales professionals to join his growing real estate company and invites New York residents or industry professionals interested in balancing their work and personal life while using their business to fuel their passions and causes, to visit him at his exclusive on site sales center in Whitestone, NY at 166-10 Powells Cove Boulevard, Bldg #24, Gr. Fl. or call 718-747-0700

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Century 21 Real Estate LLC
Peter Mosca
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