Century 21 Real Estate LLC, the industry franchise leader and innovator for more than 50 years, reinforced its commitment to agent/broker learning and development today with the addition of Wendy Crane to its team of brand education leaders. As the new Vice President of Learning for the CENTURY 21® brand, Crane aims to simplify the learning value proposition to help broker owners drive recruiting, retention, and franchise sales; integrate skills and product training for maximum affiliate productivity and leverage technology such as AI and machine learning to help agents and brokers maximize their learning journey.
Ten years’ experience as a REALTOR®, in particular working through an economic recession and a housing crash, have not only given Wendy first-hand knowledge of what agents face during the most challenging of times but also helped develop the skill and passion that continue to fuel her love for the industry today. Transitioning to the corporate side of the business in 2014, Wendy leveraged those experiences to spearhead education and coaching at the Coldwell Banker® brand, a fellow AnywhereSM brand, where she most recently served as Vice President of Learning and Development. Wendy’s strategic leadership and innovative virtual education expos aimed at supporting real estate professionals through the uncharted waters of a pandemic market earned her recognition as a 2021 RISMedia Newsmaker Trailblazer.
“Being a part of the CENTURY 21 brand’s incredible culture and dedication to defy mediocrity and deliver extraordinary experiences speaks to the deepest parts of my soul,” said Crane. “When it comes to real estate, the fundamentals will always be the same, but the way people learn and consume information continues to change. We need to be leading the way by providing them what they need when they need it. I love that the C21® brand boasts a network of global professionals dedicated to helping each other grow and succeed. For me, helping agents and brokers achieve their business goals is more of a privilege than it is a job, and I can’t wait to get started!”
Agent education continues to be a priority for the CENTURY 21 brand with the addition of Crane playing an integral part of its efforts to elevate its CENTURY 21 University® offerings and help affiliates develop a mindset that fuels their business potential. This month, the brand will launch its new CENTURY 21® REALCoaching series marking the first time that the C21 brand is offering a brand-led group coaching program. The direct support from the C21 coaches and fellow like-minded peers will help to identify agents’ strengths, recommend courses that will amplify those skills, and build in accountability that pushes agents forward on their path to success. In addition to the agent-focused program, C21 University® will offer managers dedicated sessions that will prepare them to have strong coaching conversations with their affiliated agents and provide critical support and guidance throughout their coaching journey.
“We are thrilled to welcome Wendy to the C21 learning team and are excited by the robust experience and agent education background she brings to the table,” said Greg Sexton, Chief Operating Officer, Century 21 Real Estate. “Now more than ever, coaching has become a vital part of development for our industry and today’s real estate professionals. Educating new agents on the fundamental skills of real estate is no longer enough. You must also ensure that they are putting that learning into action and that is what the CENTURY 21® REALCoaching program does. It creates accountability by having someone there to help set goals and help agents track their own progress. By investing in this type of coaching, we are confident that the CENTURY 21 brand will continue to help affiliated franchisees to attract and retain the best agents in the industry.”
The new CENTURY 21® REALCoaching program launches on CENTURY 21 University® later this month. Those CENTURY 21 affiliated agents looking for more information on the program and to register for the inaugural session can visit Century21University.com.
About Century 21 Real Estate LLC:
The approximately 149,000 independent sales professionals in approximately 14,000 offices spanning 85 countries and territories in the CENTURY 21® System live their mission every day: to defy mediocrity and deliver extraordinary experiences. By consistently chasing excellence, giving 121% and always elevating, the CENTURY 21 Brand is helping its affiliated brokers and agents to be the first choice for real estate consumers and industry professionals worldwide. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com, century21.com/global, century21.com/commercial, century21.com/finehomes and century21.com/espanol.
Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
©2022 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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