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Full Realty Services, Inc. (FRS) d/b/a CENTURY 21 Masters, proudly announces its merger with CENTURY 21 Real Estate Alliance, uniting two of California's respected and successful CENTURY 21 affiliated brokerages. With a presence spanning from San Francisco to San Diego, the combined company powered by over 2,000 agents in 50+ offices is now the largest CENTURY 21 affiliated brokerage in California, delivering unmatched opportunities for agents and exceptional value to clients.

Randy Thompson, Broker and Chief Executive Officer (CEO) of CENTURY 21 Masters and Orhan Tolu, an industry innovator, have partnered to form this dynamic merger. Orhan joins CENTURY 21 Masters as a co-owner, bringing his expertise in growth and strategy to the organization.

Thompson will continue as Broker, CEO, and Managing Partner, overseeing the strategic direction, vision, and operations of the organization. As Chief Growth Officer, Tolu will lead growth initiatives, focusing on agent recruitment, regional expansion, and strategic partnerships to enhance market share.

"This merger combines the strengths of two extraordinary organizations to create something even greater,” said Randy Thompson, Broker, CEO and Managing Partner. “Together, we are building a platform that empowers agents and delivers unmatched value to clients."

"This transformative partnership creates an industry-leading organization that sets a new benchmark for excellence in real estate,” said Orhan Tolu, Chief Growth Officer. “By joining forces, we are setting new standards for excellence in real estate and creating opportunities that will shape the future of our industry."

All residential and commercial real estate operations will consolidate under the CENTURY 21 Masters brand. The company will strategically organize its 50+ offices into five regions (Bay Area, Central Coast, Ventura County/LA, Inland Empire and San Diego), ensuring localized expertise and enhanced agent support. In addition to creating a regional structure, the merger focuses the business into several key areas.

• The Integrated Service Solutions Division (ISS) focuses on operational support to enhance agent productivity and satisfaction. Core services include:
  • Administrative Support: Streamlining day-to-day operations.
  • Compliance: Ensuring adherence to legal and industry standards.
  • Learning & Development (L&D): Delivering top-tier learning program to help drive professional growth.
  • Agent Experience: Creating a seamless journey for agents through exceptional support.
• Additional agent support Includes in-house marketing support, which provides custom branding, digital strategies and marketing resources, as well as advanced technology solutions to ensure efficient transaction management, client communication and lead generation.