President and Chief Executive Officer
Century 21 Real Estate LLC
Nick Bailey was appointed president and chief executive officer for Century 21 Real Estate LLC, a wholly owned subsidiary of Realogy Holdings Corp. (NYSE: RLGY) in August 2017. In his role, Bailey leads the iconic C21® brand and the organization’s approximately 7,450 independently owned and operated offices and more than 115,000 independent sales professionals in 79 countries and territories worldwide.
Bailey has over 21 years of industry experience as a licensed broker, and opened a real estate brokerage where he actively listed and sold properties. He is a leader in franchising, brokerage, management, and technology, and is known as a trailblazing revenue-generating operator who increases margins while mitigating the impact of economic change.
Prior to his current post, Bailey served as Vice President, Broker Relations for the Zillow® Group, helping build the company’s strategic partners and relationships throughout the U.S. He helped drive the expansion of products and services and partnerships and the broadening of brand awareness across the real estate industry. Before that, he spent nearly 12 years at RE/MAX® world headquarters as vice president where he led the growth and development for numerous regional operations throughout the U.S.
Bailey started his real estate career at 17 when he began purchasing commercial and residential property and was awarded Entrepreneur of the Year from the Powell Valley Chamber of Commerce. He earned the moniker as the “go-to” resource for market and regional turnarounds and franchise startups after successfully building and managing diverse teams, developing hundreds of multi-site franchises and jumpstarting best practice initiatives.
Bailey earned a Bachelor of Science degree in Business Administration from Montana State University. He is a Certified Real Estate Brokerage Manager, Accredited Buyer Representative and Certified Distressed Property Expert.
Chief Marketing Officer
Century 21 Real Estate LLC
Cara Whitley was named global chief marketing officer of Century 21 Real Estate LLC on September 21, 2015. In her role, Whitley leads the marketing, advertising and digital media efforts for the world’s largest real estate franchise organization of approximately 6,900 independently owned and operated offices and more than 100,000 sales professionals in 78 countries and territories worldwide. Whitley, a 20-year veteran of loyalty marketing, business development, strategy and change management, reports directly to Nick Bailey, President and Chief Executive Officer.
Whitley comes to the brand with extensive experience in leading marketing teams in a global and multi-cultural environment. She is a highly-accomplished marketing executive with an extensive background in:
• Consumer-based marketing
• Franchise systems and marketing funds
• Digital and social media platforms
• Advertising and promotions
• Brand management
• Customer relationship management
• Partnership development, training, and analytical modelling and,
• Market segmentation strategy.
Whitley joins CENTURY 21 after serving as chief marketing officer of Squaw Valley Ski Holdings/KSL Capital Partners in Lake Tahoe (CA), a position she held since October 2013. While there, Whitley led the integration of two brands to form a unified value proposition including their digital strategy and brand promise.
Previously, she served as a vice president for some of the world’s largest multinational corporations including American Express, Epsilon and Hilton Hotels Corporation. As Vice President, Business Development and Strategy, Global Loyalty for American Express, Cara was a key member of the strategic team behind the Plenti program, a marketing platform designed to transform the U.S. loyalty landscape in conjunction with key strategic partners.
For Hilton Hotels Corporation, Whitley served as Vice President, Customer Loyalty, Global Partnerships and International Marketing where she influenced decisions on distribution, third party relationships, their loyalty program, and corporate strategies. She served on the International Operations Committee and played an integral role in the development of new markets and customer acquisition. Additionally, she was responsible for developing the marketing strategy for all regions (international and outbound US).
Whitley earned her B.S. degree in Communications from the University of Miami in Coral Gables, Florida. She is an avid skier, runner and hiker, and enjoys cooking, golf and yoga.