PARSIPPANY, N.J. (June 18, 2012) — Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, today announced its Pandora Radio® campaign.
Pandora is the leader in personalized Internet radio, making up nearly 70% of all Internet radio listening in the United States. In January 2011, Pandora became the No. 2 all-time downloaded free iPhone app and the No. 1 all-time downloaded free iPad app.
“This initiative showcases our continued effort to reach consumers through innovative media,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “Our goal is to reach prospective customers wherever they are consuming media, and Pandora Radio certainly meets that objective. It is also a great tool for our sales professionals.”
In addition to advertising on Pandora, the CENTURY 21® brand has created its own customized radio station on Pandora that features a diverse mix of contemporary music and enables its sales professionals to take their open houses to the next level. The CENTURY 21 radio station includes on-air advertisements for the brand, giving it exclusive branding during the entire listening session.
The CENTURY 21 channel features a custom skin so that if you’re playing it on a laptop, at an open house or in an office, the Web page appears with the company’s branded message displayed: CENTURY 21 Agents: Smarter. Bolder. Faster.SM The station can also be streamed onto an Internet-enabled television.