LAS VEGAS (March 17, 2014) – Century 21 Real Estate LLC, franchisor of the world’s largest real estate franchise sales organization, today announced the launch of C21 Social XchangeSM, in conjunction with agreements with Google and Videolicious. Through an industry-first licensing agreement with Google, a co-marketing agreement with Google Adwords, and a comprehensive licensing agreement with Videolicious, the C21 Social Xchange combines a comprehensive social media marketing, communications and advertising tool suite for CENTURY 21® System professionals.
“The C21 Social Xchange empowers our independent sales professionals to easily build relationships and grow their sphere of influence,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “Real estate is a people business, and today many business relationships begin online. CENTURY 21® agents are the only real estate professionals to benefit from such a partnership with Google, a recognized leader in relationship marketing.”
The agreements with Google provide CENTURY 21 sales associates in the United States with a license for Google's social tools, and a special program to help them get started on Google Adwords Express. Google AdWords Express is a quick and easy way to advertise local businesses on Google.
“CENTURY 21 continues to be an innovator in online marketing,” said Sam Sebastian, director, local, Google, Inc. “We brought this unique combination of tools and programs to the CENTURY 21 System because of their forward-looking marketing strategy. I am very excited that Google tools will play a role in helping CENTURY 21 sales associates to remain on the leading edge of online marketing and advertising.”
In addition CENTURY 21 System members in the United States will have access to an enterprise-level license with Videolicious. The Videolicious mobile app empowers all CENTURY 21 System members to create professional-quality video productions and post to YouTube in seconds.
“The power of video marketing cannot be overstated,” said Matt Singer, co-founder, Videolicious. “Through this agreement, CENTURY 21 sales associates may now leverage that power to enhance their online marketing and drive more business opportunities.”