MADISON, N.J. (December 10, 2015) — Century 21 Real Estate LLC, the iconic brand and franchisor with the largest global network in the residential real estate industry including approximately 6,900 independent offices worldwide, today announced that it will partner with the full-service Hispanic and digital agency, Pólvora Advertising, to further concentrate on meeting the unique needs of the diverse Latino communities.
“We are committed to aligning the organization’s business mission and goals with sustainable home ownership in the Hispanic community and to bringing Latino entrepreneurs into the business of real estate,” said Rick Davidson, president and chief executive officer, Century 21 Real Estate LLC. “Pólvora Advertising will help us to connect our System members to Hispanic home buyers and sellers – authentically – so that our independent offices and affiliated agents are able to meet the challenges of this dynamic and culturally diverse community.”
Partnering with Pólvora Advertising, is yet another significant action taken by CENTURY 21 toward being an organization that reflects all of the faces of the consumers its System members serve in local markets across the globe.
“Our goal is to be at the forefront of starting conversations about the Latino people, community and culture, and to focus attention on the importance of the Hispanic community to the real estate industry, to our economy and to our nation as a whole,” added Cara Whitley, chief marketing officer, Century 21 Real Estate LLC. “While we continue championing the work being done by NAHREP, we are also committed to the industry’s other diversity associations to help our System members understand how to better serve America's ever-changing populace.”
“We are very excited to be working with CENTURY 21,” said Rudy Bozas, president of Pólvora Advertising, “They are leaders in the real estate category and they are smart, genuine people. We could not be happier than to be a partner with the team.”
The announcement of Pólvora Advertising as the brand’s Hispanic and digital agency comes on the heels of the company’s exclusive real estate brand sponsorship of the National Association of Hispanic Real Estate Professionals’ (NAHREP) “53 Million & One: Nuevo Latino Tour,” a theatrical presentation being shown in 25 cities across the United States. In addition, the brand’s Spanish-only website, espanol.century21.com, was introduced to market in 2014 with translated listings and content, and the ability for users to search for homes by school-related criteria like top-rated schools and student-teacher ratios, create listing alerts, and sort and filter data using interactive mapping tools that zoom, pan and draw the precise location to find the available homes for sale.
Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are:
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