MADISON, N.J. (March 3, 2016) — Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand with the largest global network in the residential real estate industry, today announced that it has continued strong momentum in 2015. Forty-two independent real estate companies in the United States, and five international master franchisors in Croatia, Macedonia, Montenegro, Slovenia, and the UAE-Dubai, selected Century 21 Real Estate as the best platform for their affiliated agents, their market, and their growth and long-term success. In total, the brand welcomed 497 new offices globally: 405 internationally and 92 in core and strategic markets in the U.S., including Alaska, Arizona, California, Colorado, Florida, Georgia, Louisiana, Massachusetts, Mississippi, Michigan, North Carolina, Pennsylvania, Texas, Vermont, and Washington. C21® has approximately 6,900 global independent offices, more than any other residential real estate company in the world.
“It’s rewarding to know that real estate entrepreneurs and leading companies are choosing the CENTURY 21® brand, and it affirms our collective work in the last five years to position the CENTURY 21 System within the industry as the brand of choice for real estate consumers and real estate professionals alike,” said Rick Davidson, president and chief executive officer, Century 21 Real Estate LLC.
According to Davidson, the ongoing momentum is a result of the brand's continued position as the leader in consumer awareness, the strength of its platform of services for brokers and agents, its focus on consumer and industry-leading marketing and its reputation for outstanding customer service. In addition, CENTURY 21 has benefited from a continued System-wide focus on the growth of C21 affiliated companies, the productivity and professionalism of the affiliated agents and their access to C21 tools, services and programs that help deliver the dream of homeownership around the globe.
“Many of the brokers affiliating with our brand tell us they do so for our lead generation, learning platform and personalized technology offerings, like Realogy’s proprietary ZAPSM platform for brokers and agents and its suite of data analytics and mobile-based technologies. Other technology offerings include affiliated agent websites, company-branded mobile apps, and our exclusive global listing website, century21Global.com. The brand’s announcement that it received the “Highest Overall Satisfaction for First-Time and Repeat Home Buyers and Sellers”* in the annual J.D. Power 2015 Home Buyer/Seller StudySM has added to the brand's market position. Specifically, the CENTURY 21 brand swept the awards for the second year in a row by receiving the highest ranking among national real estate firms a cross all four customer satisfaction segments in the study.
“It’s all about offering a System that is agile and dynamic enough to stay ahead of the evolving industry while helping C21 sales professionals earn the affinity and trust of home buying and selling consumers in the marketplace,” said Greg Sexton, chief operating officer, Century 21 Real Estate LLC. “We believe that what separates us from the competition is the C21 value proposition of personalized attention, growth orientation and the highest quality of professional service to our System and, in turn, to the clients and customers they serve.”
Davidson and Sexton expect continued growth for the CENTURY 21 System in 2016. “No other real estate franchisor can touch our global office presence,” Davidson adds, “and we expect that this year we will continue to make inroads into building on our leadership position.”
For any real estate entrepreneurs and leading brokers and managers interested in learning more, and having a first-hand look at the CENTURY 21 System, Davidson suggests contacting his office for an in-person meeting or an opportunity to attend the C21 Annual Conference on March 17-22 at the Rosen Shingle Creek in Orlando, Florida. Thousands of the brand’s ambassadors from all over the globe will be there to network, learn, share best practices, and focus on growth as well as be recognized for outstanding achievements in sales and community fund raising for the brand’s philanthropic partner Easter Seals.
“Ours is a long and thoughtful tradition of giving back to the communities where System members live and work,” explained Davidson. “Over the course of our relationship with Easter Seals, our network has raised and donated more than $114 million. The relationship we have with Easter Seals is special. It is truly an honor to support an organization that provides exceptional services, education, outreach, and advocacy to people living with autism and other disabilities so they can live, learn, work and play in their communities.”
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