MADISON, N.J. (March 20, 2017) — Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand, announced today that it has launched C21 Adulting, a digital and social program designed to engage and educate Millennials, first-time homebuyers and prospective sales associates on a variety of topics nestled under four core themes – House, Money, Work, and Life. As a go-to-resource for Millennials in every facet of their adult lives, C21 Adulting will feature humorous content including quizzes, how-to videos and blog posts.
“Whether looking for tips on dressing for an interview, a tutorial on how to hang a picture or a quiz that helps determine where they should live, Millennials will find everything they need to help conquer life’s challenges—large and small—at C21Adulting.com,” said Cara Whitley, chief marketing officer of Century 21 Real Estate LLC. “With this initiative, we’re hoping to showcase the CENTURY 21 brand as an innovative global real estate leader with its finger on the pulse of and uniquely positioned to anticipate, meet and exceed the distinctive needs of first-time homebuyers.”
C21 Adulting will be supported via the brand’s social channels and will include content such as videos, photos, GIFs, parodies and surveys. Examples of content that will be featured include “Medicine Cabinet Must-Haves,” “The Art of Laundry,” “Home Buying Knowledge Explored,” street interviews and Adulting #Fails.