Press Release Back To Media Center


Mar 4, 2008
For Immediate Release
Matt Gentile
Century 21 Real Estate LLC
Phone: 973-407-6102
Cell: 973-647-9042

PARSIPPANY, N.J., (March 04, 2008) —

Century 21 Real Estate LLC today announced its partnership with the legendary fashion house Geoffrey Beene, Inc. to reintroduce its signature Gold Jacket. With more than 35 years of history, the Gold Jacket has long served to provide consumers with a promise of top notch service and reliability in the complex world of real estate.

"The Gold Jacket has been redesigned and is a fresh take on an iconic real estate identifier," said Bev Thorne, senior vice president, marketing for Century 21 Real Estate LLC. "We are excited to work closely with Geoffrey Beene as they weave their focus on simple originality, innovative use of fabrics and luxurious comfort into our CENTURY 21 Gold Jackets."

For agents, the Gold Jacket is better than a business card and demonstrates a source of pride not only in the United States, but around the world. The new Gold Jacket mirrors the contemporary spirit and up-to-date knowledge that gives CENTURY 21® agents the ability to help people realize their dream of home ownership.

The new jacket is custom-designed by Geoffrey Beene and produced in partnership with Lanier Clothes exclusively for the CENTURY 21 System, the world's largest residential real estate sales organization. Fitted for both men and women, the new Gold Jacket is made with a high-performance, wrinkle-resistant poly viscose fabric. The new Gold Jacket was officially unveiled to agents and brokers in late February 2008 when Century 21 Real Estate LLC hosted its annual International Convention in Orlando, Fla.

Philanthropic Program

For every Gold Jacket sold, the CENTURY 21 System will donate $5 to Easter Seals in the name of the purchasing agent or broker, its affiliated office and the CENTURY 21 System. Since 1979, the CENTURY 21 System has raised more than $95 million to support local Easter Seals chapters, making it the largest all-time corporate contributor to the organization. For more than 28 years, CENTURY 21 offices from coast to coast have supported Easter Seals, a non-profit organization that helps adults and children with disabilities lead more independent lives.

"One of the reasons we respect and are pleased to work with CENTURY 21 System is the organization's shared commitment to philanthropy," said Russell Nardozza, chief operating officer for Geoffrey Beene, Inc. "Mr. Beene was a dedicated philanthropist and we are proud to continue his vision today through GBGB - Geoffrey Beene Gives Backtm and the CENTURY 21 Gold Jacket project."