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Century 21 Real Estate Online Advertising Recognized With Award

Innovative Mother-in-Law ad campaign wins "Best Real Estate Online Ad"

Apr 21, 2009
For Immediate Release
Matt Gentile
Century 21 Real Estate LLC
Phone: 973-407-6102
Cell: 973-647-9042

PARSIPPANY, N.J., (April 21, 2009) —

Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, is proud to announce that its Mother-in-Law advertisement won the “Best Real Estate Online Ad” at the Internet Advertising Competition, produced by the Web Marketing Association*.

The Mother-in-Law series highlights the company’s advanced mapping features by taking a lighthearted look at how one might use its pinpoint mapping technology to draw specific lines on map to avoid living near the dreaded mother-in-law.

“Our goal is to capture the consumers’ imagination with our advertising as much as we capture their attention with our exceptional real estate mapping technology,” said Bev Thorne, senior vice president, marketing, Century 21 Real Estate LLC. “This award is an outstanding accomplishment for our brand and further evidence that our online marketing efforts are succeeding in reaching consumers in an entertaining and informative way.”

In January, CENTURY 21® announced its decision to transition its national television advertising spend  to additional online advertising, including media spend in the following categories in 2009: display, search engine marketing and partnerships with real estate listing Web sites.