Why the CENTURY 21 System?

The CENTURY 21 brand has the power to give you an edge locally, wherever your business calls home. With global brand awareness, powerful lead-generating tools, and a world-class support team, the CENTURY 21 System is dedicated to helping you succeed.
 
It's our company mission to enable CENTURY 21 affiliated agents to provide best-in-class brokerage services to all who aspire to buy and sell real estate anywhere in the world.
 
It's a mission exemplified in the announcement that CENTURY 21 Real Estate has been ranked highest in overall customer satisfaction by the J.D. Power 2014 Home Buyer/Seller Satisfaction StudySM. Specifically, CENTURY 21® Real Estate swept the awards by receiving the highest ranking among national real estate companies across all four customer satisfaction segments in the study, including: First-Time Home-Buyer Satisfaction, Repeat Home-Buyer Satisfaction, First-Time Home-Seller Satisfaction and Repeat Home-Seller Satisfaction.*
 
 
By choosing to be part of the CENTURY 21 System, you'll be joining a team of over 6,900 franchised broker offices with over 102,000 agents and a presence in over 75 countries. Those numbers help to make us the most powerful and recognizable name in real estate. In fact, among consumers presented with a list of other real estate brands, the CENTURY 21 brand was identified as having "the most recognized name in real estate," according to a 2013 Millward Brown customer survey.1
 
Q "Which of these agencies, if any, is the most recognized name in real estate?" (multiple choice question) (Base: Consumers Aware of Brand. Results significant at a 90% Confidence level)
 
 
But what does a name mean to you? Well let's use our website as an example. Over 92% of homebuyers use the web in their search.2 According to Comscore data, CENTURY21.COM is the #1 "most visited" real estate franchise website, attracting more unique visitors than any other real estate franchise brand site in every month since December 2012.3
 
 
That means there's potential for more leads and more business than any other franchise website can provide. And that's just one small part of the lead-generating power that comes with the CENTURY 21 System. Check out our Marketing and Support pages to see all the CENTURY 21 tools that can help turbo-charge your business.
 
*The CENTURY 21® brand received the highest numerical score among full service real estate firms for first-time and repeat home buyers and sellers in the proprietary J.D. Power 2014 Home Buyer/Seller StudySM. Study based on 4,800 total evaluations measuring 5 firms and measures opinions of individuals who sold a home in the past 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed March 2014-May 2014. Your experiences may vary. Visit jdpower.com
 
1 Study Source: 2013 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past
two years or, plan to purchase or sell a home within the next two years. Brand awareness, Consideration and Likelihood to Recommend questions based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition and Respected questions based on those who had awareness of the brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted in two waves by Millward Brown, a leading global market research organization during the following time periods: Wave 1: February 4th – February 18th 2013 Wave 2: September 30th - October 14th 2013
 
3 Data per Comscore, January-December 2013.