Why the CENTURY 21® System?

The CENTURY 21 brand has the power to give you an edge locally, wherever your business calls home. With global brand awareness, powerful lead-generating tools, and a world-class support team, the CENTURY 21 System is dedicated to helping you succeed.
It's our company mission to enable CENTURY 21 affiliated agents to provide best-in-class brokerage services to all who aspire to buy and sell real estate anywhere in the world.
By choosing to be part of the CENTURY 21 System, you'll be joining a team of over 6,900 franchised broker offices with over 102,000 agents and a presence in over 75 countries. Those numbers help to make us the most powerful and recognizable name in real estate. In fact, among consumers presented with a list of other real estate brands, the CENTURY 21 brand was identified as having "the most recognized name in real estate," according to a 2014 Millward Brown customer survey.1
Q "Which of these agencies, if any, is the most recognized name in real estate?" (multiple choice question) (Base: Consumers Aware of Brand. Results significant at a 90% Confidence level)
But what does a name mean to you? Well let's use our website as an example. Over 92% of homebuyers use the web in their search.2 According to Comscore data, CENTURY21.COM was the #1 "most visited" real estate franchise website, attracting more unique visitors than any other real estate franchise brand site in 2013 and 2014.3
That means there's potential for more leads and more business than any other franchise website can provide. And that's just one small part of the lead-generating power that comes with the CENTURY 21 System. Check out our Marketing and Support pages to see all the CENTURY 21 tools that can help turbo-charge your business.
1 Study Source: 2014 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Brand awareness, Likelihood to Recommend and Future Consideration questions based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on those aware of brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from May 14 – June 4, 2014.
3 Data per Comscore, January-December 2013 and January-December 2014.