Parsippany, N.J. (Apr 21, 2009) — Century 21 Real Estate LLC, the franchisor of the world’s
largest residential real estate sales organization, is proud to announce that its Mother-in-Law advertisement won
the “Best Real Estate Online Ad” at the
Internet Advertising Competition, produced by the Web Marketing Association*.
The Mother-in-Law series highlights the
company’s advanced mapping features by taking a lighthearted look at how one might use its pinpoint mapping technology
to draw specific lines on map to avoid living near the dreaded mother-in-law.
“Our goal is to capture the consumers’ imagination with our advertising as much as we capture their attention with
our exceptional real estate mapping technology,” said Bev Thorne, senior vice president, marketing, Century 21 Real
Estate LLC. “This award is an outstanding accomplishment for our brand and further evidence that our online marketing
efforts are succeeding in reaching consumers in an entertaining and informative way.”
In January, CENTURY 21® announced its
decision to transition its national television advertising spend to additional online advertising, including media
spend in the following categories in 2009: display, search engine marketing and partnerships with real estate listing
Web sites.
