CENTURY 21 Revs Up Marketing With IndyCar

CENTURY 21 Real Estate is proud to announce it will take its CENTURY 21 Agents: Smarter. Bolder. Faster® campaign to the Indianapolis Motor Speedway, when it will team up with Sarah Fisher Hartman Racing (SFHR).  CENTURY 21 will serve as the primary sponsor for IZOD IndyCar Series driver Josef Newgarden’s car in the Indianapolis 500.

SFHR co-owner Sarah Fisher joined CENTURY 21 System members in Las Vegas at Global Conference to unveil the car design for the 2013 Indianapolis 500. Newgarden’s Dallara/Honda/Firestone car will forgo its traditional No. 67 in favor of No. 21, the world’s largest real estate sales organization’s signature number, for the “Greatest Spectacle in Racing.”

The No. 21 CENTURY 21 Dallara/Honda/Firestone car will debut at the Indianapolis Motor Speedway on May 12, when the track opens for practice. The 97th running of the Indianapolis 500 will take place on May 26, and be broadcast on ABC television.

“Our sponsorship of the No. 21 car in the Indianapolis 500 provides another outstanding opportunity to highlight our Smarter. Bolder. Faster. campaign,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC.  “Whether it’s the Super Bowl, the Olympics, U.S. Soccer, or the Indy 500, we want to showcase the capabilities of our sales professionals in front of the largest audience possible.”

The Indianapolis 500 is the world’s largest single-day annual sporting event with more than 300,000 people in attendance each year.

“Being part of a team that brings new partners to IndyCar is an honor for us here at SFHR,” said Fisher. “We are very proud to represent such a strong brand whose household name resonates well beyond their industry. It will be a “Smarter. Bolder. Faster.” Indy 500 for us painted in the CENTURY 21 colors.”

The CENTURY 21 marketing campaign is a perfect fit for Newgarden, who as a 21-year old rookie turned heads at the Indianapolis Motor Speedway in 2012 by topping the speed charts on multiple practice days.

Are you ready to race Smarter. Bolder. Faster. into 2013?

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Doug Strander May 20, 2013
See ya there!
[...] to a whole new level on the racetrack at the Indy 500!  Our parent company is the primary sponsor of the #21 car, driven by Josef Newgarden.  CENTURY 21 teamed up with Sarah Fisher Hartman Racing [...]
Marlene Wilkinson April 16, 2013
This is very exciting, my husband and I are both Indy fans and will definitely keep our eyes on this car.
[...] out “CENTURY 21 Revs Up Its Marketing” for a peek at what’s ahead for the most recognized brand in real estate. var [...]
Nadine April 4, 2013
Loved this story! Wrote an article about it in Real Estate Marketing Magazine. My father was a C21 agent.
Thanks for the wonderful article it has really helped me. You put a nice twist to it. Great job Molly.
Jim Drader March 26, 2013
This is great opportunity for all C21 racing fans and I am looking forward to this May for the race. The marketing team has provide us with some great material this year.
Dianne Miller March 15, 2013
Wow!! What a bold and smart move!!! Century 21 ia the greatest!! So proud to be a part of this progressive and faster company.