PARSIPPANY, N.J. (April 21, 2011) — Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization has unveiled a comprehensive marketing campaign with powerful broadcast media and an overwhelming online presence. Celebrating its 40th anniversary in 2011, the CENTURY 21® System is using online and offline advertising that will culminate with television advertising during the Super Bowl® in February 2012.
“From mobile apps for all smart phones, to customized Facebook business pages, our 360-degree marketing campaign is designed to provide the next generation of home buyers and sellers with the information they want, when they want it and how they want it,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “With the rapidly growing popularity of both social and mobile activities, it is important to reach consumers wherever they are consuming information.”
This 360-degree marketing campaign leverages traditional media to reach sellers, and digital and mobile media to engage with buyers. The elements of the campaign include:
“This is merely a broad overview of our 2011 marketing plan, because we still have even more programs that we have yet to unveil,” said Thorne. “In the coming months, consumers, as well as those in the real estate industry, will hear more from the CENTURY 21 System in ways they might never have anticipated. What we are doing is intended to build on our already iconic brand-awareness and to help consumers recognize our brand as ‘Smarter, Bolder, Faster.’”