Since 1971, the CENTURY 21® brand has been changing the real estate game by offering independent brokers, entrepreneurs and affiliated agents the ability to achieve extraordinary results in an increasingly competitive market. But a lot has changed since then. Many have copied the CENTURY 21 approach, and over time we have seen a ‘sea of sameness.’
With more brand awareness* than any real estate brand, Century 21 Real Estate is poised to change the game once again. To do this, we are reinventing what the CENTURY 21 brand means in the hearts and minds of those who are buying, selling and working in real estate today.
This starts with our new mission – to defy mediocrity and deliver extraordinary experiences – and comes to life in our identity as a brand and the services we develop for our system members.
Iconic Brand Reimagined
Our new approach led us to create a new brand identity for the CENTURY 21® brand – a stylish, sleek and sophisticated makeover designed to catapult us into the next century. With a refreshed color palette that stays true to our iconic gold and black scheme, the new identity is more modern and distinctive than ever.
The new C21® Seal allows us to project a modern view as well as be more relevant to those buying apartments, commercial properties and more.
Ultimately, we believe this new identity delivers an enormous amount of value to our members – helping our affiliated brokers and agents to stand out and attract more prospects than ever before.
The CENTURY 21 System currently has over 14,250 independently owned and operated franchise brokers across 86 countries and territories who have started this movement.
175 Park Avenue
Madison, New Jersey 07940
* Study Source: 2020 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of 2.4%. Recognition question based on consumers aware of brand in question. Results are significant at a 90% confidence level, with a margin of error of 2.4%.
The study was conducted by Kantar Group Limited (formerly Millward Brown), a leading global market research organization, from November 9-30, 2020.