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Brand Kicks Off Twitter-Based Donation Drive for Philanthropic Partner, Easter Seals

Apr 2, 2014
For Immediate Release
Peter L. Mosca
Century 21 Real Estate
Phone: 973.407.5180

MADISON, N.J. (April 2, 2014) – Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate franchise sales organization, today announced that Century will “go blue” on April 2, World Autism Day in recognition of World Autism Awareness. The company will engage consumers to generate awareness and support for its philanthropic partner, Easter Seals. Century 21 Real Estate LLC will tweet from @Century21 with the hashtag #LightYourHomeBlue and for each retweet, will donate 21 cents directly to Easter Seals, up to $5,000.

"The latest studies suggest that one in every 68 children will be diagnosed as being on the autism spectrum,” said Rick Davidson, president and chief executive officer of Century 21 Real Estate LLC and 2013-2014 chairman, International Board of Directors at Easter Seals.  “Families and individuals struggling with autism can benefit from the programs offered by organizations like Easter Seals. We are proud of our continued partnership with Easter Seals in support of the amazing work they do for countless families nationwide.” 

Since 1979, the CENTURY 21® System of independent brokers and agents have contributed more than $108 million in total funds raised and donated directly to Easter Seals. In 2013, its System raised almost $2.4 million, a ten percent increase from 2012.

Consumers who would like to join CENTURY 21® in support of Easter Seals and generate awareness and funds for the autism cause can visit the brand on Twitter (@Century21) and on its website,

Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people can live, learn, work and play in their communities. For more information about Easter Seals and the services it provides to individuals with autism and other special needs, visit