MADISON, N.J. (Feb. 25, 2015) – CENTURY 21 Real Estate, the iconic brand and franchisor with the largest global network in the residential real estate industry including approximately 6,900 independent offices worldwide, today announced the results of the CENTURY 21® commissioned “Binge Watching Survey.” In anticipation of this week’s release of the hit Netflix series, House of Cards, CENTURY 21 Real Estate sought to gain insight into the prevalent practice of binge watching, which consists of viewing multiple episodes of a television program in rapid succession and is an increasingly common method of television consumption.
The results showed that 58% of U.S. adults have binge watched a show, so for those who haven’t, they are in the minority. Nearly all (99%) of these TV watchers are binging in their own home, and they are not watching alone as 70% of them are binging with other people, However, 62% of them would leave their TV companion behind to watch ahead in a TV series.
“While the results of this study are fun and entertaining, it serves as part of an overall strategy to provide our affiliated agents with the knowledge and tools they need to better understand and satisfy the needs of today’s dynamic real estate consumer,” said Rick Davidson, president and chief executive officer of Century 21 Real Estate LLC, underscoring that the franchisor ranked highest in its industry in overall customer satisfaction by the J.D. Power 2014 Home Buyer/Seller Satisfaction StudySM. ““Our System members understand that real estate consumers look for features in homes that help bring them together, and smart home technologies may quickly become a ‘must have’ as the binge watching trend continues.”
Click here to view the survey results in an infographic.
Among the key findings of the CENTURY 21® commissioned “Binge Watching Survey” are:
58% of U.S. adults have binge watched a TV show or series
Millennials at 78% have binge watched, demonstrating the largest demographic of binge watchers.
62% of binge watching adults say they have or would “binge cheat” on a TV-watching partner in order to watch ahead in their favorite television series.
Unmarried co-bingers are significantly more likely than their married counterparts to cheat on a binge partner (44% vs. 31%, respectively).
WHERE THEY ARE WATCHING
Of all binge watchers, 99% say they binge watch in the comfort of their own homes.
Nearly six in ten (58%) state the living room as the most popular binge watching location.
Unmarried bingers (57%) are significantly more likely than married bingers (37%) to binge in the bedroom.
WHO THEY’RE WATCHING WITH
Additionally, seven in ten (70%) of bingers watch with others.
Among those who do, 71% do so with a spouse or significant other.
About a quarter binge with friends (26%) or children (24%), while more than one in ten binge with siblings (15%) or parents (13%).
Nearly half (48%) of binge watchers who are parents of kids under 18 binge with their children.
This survey was conducted online within the United States between January 13-15 & January 14-16, 2015 among 4,053 adults aged 18 and older -- 2,265 of whom have binge watched a TV show/series, by Harris Poll on behalf of CENTURY 21 Real Estate via its Quick Query omnibus product. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.