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Sponsorship Recognizes Latino Culture, Entrepreneurship and Homeownership are Inseparable

Apr 29, 2015
For Immediate Release
Peter L. Mosca
Century 21 Real Estate
Phone: 973.407.5180

MADISON, N.J. (April 29, 2015) – CENTURY 21® Real Estate, the iconic brand and franchisor with the largest global network in the residential real estate industry including approximately 6,900 independent offices worldwide, today announced that it is the exclusive real estate brand sponsor of the National Association of Hispanic Real Estate Professionals’ (NAHREP) “53 Million & One Nuevo Latino Tour. The sponsorship reflects another significant action taken by the brand to champion multiculturalism within the real estate industry, foster Hispanic entrepreneurship, and bolster the company’s long-standing core belief that Latino culture and homeownership are inseparable.                                                                           

“We are proud of our continuing partnership with NAHREP and enthusiastically join with them to bring to market opportunities that serve to advance sustainable Hispanic homeownership,” said Rick Davidson, president and chief executive officer, Century 21 Real Estate LLC. “Our work together is helping to make a difference for individuals and families in communities across the country.   It is efforts like sponsoring the Tour that showcase our company’s emphasis on being the brand of choice for Hispanic entrepreneurs looking to build wealth in real estate, either as affiliated agents or broker owners, or as home buyers, sellers and property investors.”

According to NAHREP, “53 Million & One” tells the story of Gerardo (Jerry) Ascencio’s journey from a small rural town in Mexico to become a successful real estate entrepreneur in the land of opportunity. Jerry’s story shines a spotlight on his driving desire to succeed, his ascendancy to becoming NAHREP President in 2012 and current chairman of its Foundation, and the challenges and experiences that define the more than 53 million Latinos who call America home and who aspire to have their own piece of the American Dream of Homeownership.                                       

“As a company, we strive to reflect the markets we serve, to bridge language barriers and to provide our affiliates with the resources they need to understand the cultural differences of today’s home buying and selling consumers,” added Davidson, who also noted the brand’s unparalleled annual representation on NAHREP’s “Top 250 Latino Real Estate Agents,” their completely revamped Spanish language website at, available Spanish-language listing presentations and national advertising materials, and the company’s recent advertising buy for the 2015 Latin Grammy awards this November. “We value and respect Jerry’s story and the personal sacrifices made by the 53 million other members of this multi-cultural family, and feel strongly that the importance of the Hispanic community to our nation, to our economy and to the real estate industry as a whole needs to be heard loud and clear by as many people as possible.”

“CENTURY 21 Real Estate is the leader when it comes to support and service to the Hispanic community and the Nuevo Latino Tour would not be possible without them” said Gary Acosta, co-founder and chief executive officer, NAHREP. “This theatrical presentation gives us a unique opportunity to introduce our mission of sustainable homeownership to a broad audience.” &n bsp;                                                               

The NAHREP “53 Million & One” Nuevo Latino Tour will take place in 25 cities. The first performance will be held in Houston on May 14, followed by Fort Worth (May 18), Austin (May 19), Dallas (May 20) and San Antonio (May 21). The Tour will also feature a “talk back” session moderated by Broadway and Hollywood veteran Rick Najera, during which audience members will have a Q&A session with Jerry Ascencio, representatives from CENTURY 21 Real Estate, NAHREP and local show sponsors, or any combination thereof. For detailed show information and locations, please go to  

NAHREP is a purpose-driven organization that is propelled by a passionate combination of entrepreneurial spirit, cultural heritage and the advocacy of its members. Its mission is to advance sustainable Hispanic homeownership.