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CENTURY 21 Announces New Affiliate Bob Leigh & Associates and its New Ownership

Jun 10, 2015
For Immediate Release
Peter L. Mosca
Century 21 Real Estate
Phone: 973.407.5180

MADISON, N.J. (June 10, 2015) – CENTURY 21® Real Estate, the iconic brand and franchisor of the world’s largest residential real estate sales organization, today welcomed its newest affiliate, Bob Leigh & Associates, which has four offices in Southaven, Hernando, Senatobia, and Batesville, Mississippi. The company will operate as CENTURY 21 Bob Leigh & Associates, under the new ownership of Doug Maselle, who is also the broker/owner of CENTURY 21 Maselle & Associates, which operates six offices throughout Northwest Mississippi and the Memphis, Tennessee markets. Bob and Peggy Leigh will remain with the company and continue to work in the business.

“When two titans in the industry and in the communities in which they live and work choose to affiliate with your brand, that says a lot about who we are as a franchise system and the value proposition that we bring to the market,” said Rick Davidson, president and chief executive officer of Century 21 Real Estate LLC. “In combination with Doug’s entrepreneurial spirit, growth-mindedness and leadership skills, our industry-leading marketing, learning tools and technologies will be leveraged to help Bob, Peggy and their 155 affiliated sales associates grow their business under the C21® brand.”

CENTURY 21 Maselle & Associates operates out of its headquarters at 4001 Lakeland Drive in Jackson, and has Mississippi-based offices in Jackson (2), Madison, Brandon and Clinton, as well as an office in Germantown, Tennessee.                                                                                                  

“I look forward to partnering with our new affiliated agents and doing whatever I can to help them achieve their individual business goals and earn the trust and affinity of today’s home buyers and sellers,” added Maselle. “Economic growth and the appeal of this market have the potential to generate increased home buying and selling activity. We want Mississippians and Tennesseans, and consumers from others parts of the country to know that when they walk through the door of any of our offices, or visit us online, we are identified with professionalism, honesty, integrity, and quality service.”

CENTURY 21 Maselle & Associates and CENTURY 21 Bob Leigh & Associates are independently owned and operated franchise affiliates of Century 21 Real Estate LLC ( Real estate consumers who choose the C21® System can benefit from the brand’s unique value proposition, which includes:

  • The CENTURY 21 brand, as identified by consumers from a list of real estate agencies in the Millward Brown 2014 Ad Tracking Study, is the most recognized brand name in real estate, and the industry leader in brand awareness – a position it has held since 1999.
  • The CENTURY 21 Real Estate national website -- – was the number one “most visited” real estate franchise website, attracting more unique visitors than any other real estate franchise brand site, in the years 2013 and 2014, respectively, according to comScore, Inc., a global leader in digital measurement and analytics.
  • CENTURY 21 Real Estate was ranked highest in overall customer satisfaction by the J.D. Power 2014 Home Buyer/Seller Satisfaction StudySM. Specifically, CENTURY 21 Real Estate swept the awards by receiving the highest ranking among national real estat e companies across all four customer satisfaction segments in the study, including: First-Time Home-Buyer Satisfaction, Repeat Home-Buyer Satisfaction, First-Time Home-Seller Satisfaction and Repeat Home-Seller Satisfaction.
  • C21® System members are active members of the communities in which they live and work, having raised over $111 million in total contributions to Easter Seals since 1979.

Recognizing that consumers have various real estate needs, CENTURY 21 Real Estate has numerous websites to help answer specific needs. They are:

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