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Home Buyer And Seller Perceptions And Experiences Demonstrate Affinity And Trust With CENTURY 21 Real Estate

Iconic C21® Brand Sweeps For Third Consecutive Year Customer Satisfaction Rankings In J.D. Power Study Among National Full Service Real Estate Firms

Aug 9, 2016
For Immediate Release
Peter L. Mosca
Century 21 Real Estate
Phone: 973.407.5180

MADISON, N.J. (Aug. 9, 2016) Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand, today announced that it received all four industry-leading customer satisfaction awards in the annual J.D.n Power 2016 Home Buyer/Seller Satisfaction StudySM. For the third consecutive year, the CENTURY 21 brand swept the awards by receiving the highest ranking among national real estate firms across four customer satisfaction segments in the study, including: First-Time Home-Buyer Satisfaction, First-Time Home-Seller Satisfaction and Repeat Home-Seller Satisfaction, and tied for the top spot in the Repeat Home-Buyer Satisfaction category.

"The combination of a broker and agent-centric value proposition and a focus on one of the company's core values of delivering the highest standards of quality service throughout the consumer's decision-making journey has helped to keep System members front and center in the hearts and minds of today's home buyers and sellers, and the J.D. Power results demonstrate that our growth strategy is working," said Rick Davidson, president and chief executive officer of Century 21 Real Estate LLC.

The J.D. Power Home Buyer/Seller Satisfaction Study, now in its ninth year, measures customer satisfaction among first-time and repeat home buyers and sellers with the nation's largest real estate companies. For satisfaction in the first-time home buyer experience, the brand achieved the highest score in the agent/salesperson and package of additional services study factors within its segment. For satisfaction in the first time home seller experience, first-time and repeat home-selling segments, factors evaluated included the highest score in the agent/salesperson plus closing process; real estate company marketing; real estate company office; and a package of additional services per each segment.

"The real estate professionals affiliated with the CENTURY 21 brand are by far the System's most valued assets as our market momentum continues and we grow our iconic global brand," added Davidson, who personally interviews every company interested in affiliating with the brand. "It's imperative that we ensure that companies are able to uphold the professionalism, honesty, integrity, and the highest standards of quality service associated with the CENTURY 21 brand."

In 2015, 42 independent real estate companies in the United States, and five international master franchisors in Croatia, Macedonia, Montenegro, Slovenia, and the UAE-Dubai, selected Century 21 Real Estate as the best platform for their affiliated agents, their market, and their growth and long-term success. In total, the brand welcomed 497 new offices globally: 405 internationally and 92 in core and strategic markets in the U.S., including Alaska, Arizona, California, Colorado, Florida, Georgia, Louisiana, Massachusetts, Mississippi, Michigan, North Carolina, Pennsylvania, Texas, Vermont, and Washington.

Century 21 Real Estate LLC first revolutionized real estate with the introduction to the industry of the franchisor/franchisee model by real estate brokers Art Bartlett and Marsh Fisher on July 28, 1971. Today, Century 21 Real Estate LLC, the most recognized name in real estate* and the brand that was selected as the leader in brand awareness in 2016 for the 18th year in a row* among consumers presented with a list of real estate agencies, is committed to making a difference in people's lives by delivering to market innovative tools and technologies, marketing support and the use of its iconic brand marks that help its independent brokers and affiliated sales associates provide a seamless experience to real estate consumers around the worl d.

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