
Rich Fernley of CENTURY 21 J W Morton Real Estate, Inc.
(5) 35 RatingsAwards
- 2024 - Quality Service Producer
Professional Designations
- Advanced Commercial Advisor
Personal Profile
Real estate has been part of my life from a young age-starting in a family custom home business, purchasing my first property at 19, and later mastering investment strategies like sourcing off-market deals. I bring this hands-on experience to every transaction, helping clients sell, lease, invest, and develop with confidence.
I have been ranked as one of the region's top real estate agents and specialize in general commercial real estate, residential sales, and land use strategy throughout Citrus County, the Ocala Metro, Tampa Bay Metro, and North Florida. My expertise spans commercial sales, site acquisition, leasing, property management, and complex investment portfolios, paired with in-depth zoning, permitting, and development knowledge to move projects from concept to completion. I leverage this expertise and my network of resources to accomplish what others deem impossible.
From retail, office, medical, and hospitality to mixed-use, multi-family, industrial, and development sites, I provide market intelligence, strategic positioning, and the insight to navigate challenges and seize opportunities.
As part of one of the region's top residential and commercial real estate firms, I deliver the tools, network, and vision to maximize value-building long-term partnerships rooted in strategy, innovation, and trust. Whether selling a home, leasing space, or pursuing complex investments, my mission is clear: help you succeed.
Locations Served (19)
Client Reviews
5 out of 5
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Buyer reviewExcellent experience with Rich Fernley. Professional, knowledgeable, and efficient. Highly recommend!
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Buyer reviewCentury 21 has got a real keeper, he's above average on every aspect.
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Seller reviewRich Fernley sold our property that we owned and was very attentive, positive and informative during the entire process. Rich was always available to answer questions. We had lots of questions due to our property being in a different state than that which we live in. Rich made the sale keeping us informed every step of the way. I'd highly recommend Rich for his patience, involvement, and knowledge of the area.
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Seller reviewMr. Rich Fernley is a consummate professional that has a great degree of perseverance and continously goes above and beyond to meet client expectations. A good broker is not only a professional who acts in your best interests but also an empathetic person who understands your particular circumstances. Rich Fernley did an excellent job at understaning our contraints and requirements, and helped to bridge the emotions and gaps that often exist in these types of transactions. We can't say enough good things about Rich Fernley other than if you're in the market to buy or sell your house and/or property in the greater Citrus County area of Florida, it behooves you to speak with Rich Fernely before making a broker selection. Thank you.
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Seller reviewRich was amazing selling our two lots in Inverness Florida. He was very knowledgeable of our property location, and his advice was valuable. His communication was steady and we were kept informed. Necessary paperwork was provided by email. Rich sold both lots for our asking price. The sale was completed in 21 days. He was spectacular.

Get in touch with Rich Fernley
(5) 35 RatingsCENTURY 21 J W Morton Real Estate, Inc.
1645 West Main Street
Inverness, FL 34450
Mobile:
(352) 464-2664
Office:
(352) 726-6668
Fax:
(352) 726-0547
Toll-free:
(800) 543-9163