Rich Fernley of CENTURY 21 J W Morton Real Estate, Inc.
(5) 35 RatingsAwards
- 2024 - Quality Service Producer
Professional Designations
- Advanced Commercial Advisor
Personal Profile
Real estate has been part of my life from a young age-starting in a family custom home business, purchasing my first property at 19, and later mastering investment strategies like sourcing off-market deals. I bring this hands-on experience to every transaction, helping clients sell, lease, invest, and develop with confidence.
I have been ranked as one of the region's top real estate agents and specialize in general commercial real estate, residential sales, and land use strategy throughout Citrus County, the Ocala Metro, Tampa Bay Metro, and North Florida. My expertise spans commercial sales, site acquisition, leasing, property management, and complex investment portfolios, paired with in-depth zoning, permitting, and development knowledge to move projects from concept to completion. I leverage this expertise and my network of resources to accomplish what others deem impossible.
From retail, office, medical, and hospitality to mixed-use, multi-family, industrial, and development sites, I provide market intelligence, strategic positioning, and the insight to navigate challenges and seize opportunities.
As part of one of the region's top residential and commercial real estate firms, I deliver the tools, network, and vision to maximize value-building long-term partnerships rooted in strategy, innovation, and trust. Whether selling a home, leasing space, or pursuing complex investments, my mission is clear: help you succeed.
Locations Served (19)
Client Reviews
5 out of 5
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Seller reviewRich is an amazing realtor! He listened to the needs of my mother's situation, and helped her sell her home and downsize into a new one. He is trustworthy and was always up front and honest. He went above and beyond to make sure she got the best solution to meet her needs. He took the time to make calls he didn't have to. He communicated exceptionally throughout the entire process, making sure we were all up to speed with any changes along the way. I know without a doubt that the process would not have gone so smoothly with another realtor. We can't thank Rich enough and would recommend him to anyone!
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Buyer reviewRich is a true professional, very friendly, and focused. Even though I'm sure he deals with many clients simultaneously, he was always available, answering all calls/texts very promptly. He provided me with all the information I needed, and was always prepared. When I needed to contact a few outside professionals inspector, electrician, plumber, etc. Rich provided me with an abundant list of local companys for my choosing that were able to take care of my needs quickly and reasonably. This was especially helpful as this was my first time purchasing a home out of state and was not familiar with the process or the area. Thanks again Rich! 5 out of 5 stars! Would recommend
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Seller reviewMy Uncle Ed moved in with me around 3 years ago and would go to his house every so often. However his health declined and he decided it was too much to handle his home down south. As we went to sell I was very much intimidated by everything to do with it. We were referred to Rich Fernley and he took over from there, taking all the feelings that I was not so sure about about turning them into a confident process. He was always available, very informative, knowledgeable and by the time of the sale, my Uncle Ed became his Uncle Ed. He became our family and we will reach out to him for all of our real estate needs.
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Seller reviewWe chose Rich because of his commitment to provide great customer service, listen to our concerns, and most importantly integrate our needs and expectations in his proposal to list and sell our home. Not only did he make himself available, he executed a customized sales plan, provided exceptional customer service and communicated with us each step of the way. We appreciated his professionalism and care and would not hesitate to recommend him.
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Seller reviewFantastic experience working with Rich to achieve an excellent outcome.
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Seller reviewFantastic experience working with Rich to achieve an excellent outcome.
Get in touch with Rich Fernley
(5) 35 RatingsCENTURY 21 J W Morton Real Estate, Inc.
1645 West Main Street
Inverness, FL 34450
Mobile:
(352) 464-2664
Office:
(352) 726-6668
Fax:
(352) 726-0547
Toll-free:
(800) 543-9163
