
Rich Fernley of CENTURY 21 J W Morton Real Estate, Inc.
(5) 35 RatingsAwards
- 2024 - Quality Service Producer
Professional Designations
- Advanced Commercial Advisor
Personal Profile
Real estate has been part of my life from a young age-starting in a family custom home business, purchasing my first property at 19, and later mastering investment strategies like sourcing off-market deals. I bring this hands-on experience to every transaction, helping clients sell, lease, invest, and develop with confidence.
I have been ranked as one of the region's top real estate agents and specialize in general commercial real estate, residential sales, and land use strategy throughout Citrus County, the Ocala Metro, Tampa Bay Metro, and North Florida. My expertise spans commercial sales, site acquisition, leasing, property management, and complex investment portfolios, paired with in-depth zoning, permitting, and development knowledge to move projects from concept to completion. I leverage this expertise and my network of resources to accomplish what others deem impossible.
From retail, office, medical, and hospitality to mixed-use, multi-family, industrial, and development sites, I provide market intelligence, strategic positioning, and the insight to navigate challenges and seize opportunities.
As part of one of the region's top residential and commercial real estate firms, I deliver the tools, network, and vision to maximize value-building long-term partnerships rooted in strategy, innovation, and trust. Whether selling a home, leasing space, or pursuing complex investments, my mission is clear: help you succeed.
Locations Served (19)
Client Reviews
5 out of 5
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Buyer reviewRich was prompt with my request to see the properties, he was professional, courteous. He negotiated the deal with expertise. Really enjoyed working with him. I would recommend him to anyone.
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Buyer reviewRich is an amazing Realtor and a true asset to his organization. He is friendly, extremely knowledgeable and will absolutely go out of his way to ensure his customers are well represented & comfortable with these life-changing transactions. We highly recommend Rich. 5 Stars.
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Seller reviewRich was very professional in handling the sell of our property. Was always available to discuss any questions we had. Would recommend him to friends or family looking for a realtor.
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Buyer reviewI contacted Rich regarding my interest in a property that was not on the market. He promptly got to work and managed to negotiate a deal that all parties were satisfied with in a short time. He was knowledgeable, communicative, and always available to answer questions. If I purchase or list property in the future, he will be my first call. He is polite, professional, and I would not hesitate to recommend him to family or friends in the future.
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Seller reviewI was very impressed with Richard's professionalism and knowledge of the houseing market .We had quite a few twist and turns, but Richard guided us through with advice and communication. I would highly recommend Richard to anyone trying to sell their home. Thanks again , lt was a pleasure doing business with you.
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Buyer reviewRich went above and beyond as an agent . Made us understand things and took the time out for details. Would recommend him to all my friends and family.

Get in touch with Rich Fernley
(5) 35 RatingsCENTURY 21 J W Morton Real Estate, Inc.
1645 West Main Street
Inverness, FL 34450
Mobile:
(352) 464-2664
Office:
(352) 726-6668
Fax:
(352) 726-0547
Toll-free:
(800) 543-9163